How Two Frustrated Designers Started Something Different
Back in 2019, Sarah and Maya were working at separate design agencies, both dealing with the same headache — clients who needed mobile app designs but kept getting cookie-cutter solutions that looked pretty but didn't actually solve user problems.
They met at a UX conference in Portland (the kind where everyone complains about the same things over overpriced coffee), and realized they had similar ideas about what mobile design should actually accomplish. Not just looking good in portfolios, but genuinely making people's lives easier.
"We kept seeing apps that were designed by people who clearly never had to use them in real situations — like trying to complete a checkout process while walking down the street, or finding important information when you're stressed and in a hurry." — Sarah
So they decided to try something different. Start small, work with businesses who actually cared about their users, and build a reputation based on creating mobile experiences that people don't curse at.